Once you become accustomed to the screen tech if your choice and budget, your criticism will very quickly shift to processor performance and image artefacts. Sound quality right up there as well if you're an average user who doesn't want or need an extra grands worth of sound bars and boxes. And finally, if the GUI drives you spare, no amount of nice distinct bright dots will compensate. Something like a shoddy remote, or worse, insensitive remote reception, will have your size tens through the screen before you can say.... your favourite words. There's a lot more to liking, or dissing, a TV, than it's screen tech.