NEWS: TCL QLED TVs gain IMAX Enhanced Certification

v1c

Active Member
I'm going to be honest here...... i liked THX , as it's on the wain so to speak IMAX enhanced was interesting and something i was potentially after attaining ...... this news has put pay to that particular interest..... It's just lost it street cred to me anyway. I suppose you could argue isn't that the same for THX , maybe it's made me realize it's not all that after all.
 

lgans316

Distinguished Member
THX v2.0. Desperation from IMAX/DTS.
 

THX1138UK

Well-known Member
Very dubious. More IMAX enhanced fluff. I guess they think it will sell TVs.

This is not the same as THX - THX isn't what it used to be, but it at least started with a mission to improve things.

Under the stewardship of LucasFilm, THX brought audio awareness to the public and they did lots to improve cinema sound, and later imagery & presentation with the Theatre Alignment Program (TAP). In the LaserDisc days, the THX mastering program really helped push quality, and acted as a catalyst for the whole industry to improve home video release quality - the studios suddenly realised people would pay more for better quality!

There were also some genuinely good THX certified high-end products. The THX training and education programmes for audio and video calibration are also good (I'm THX video calibration trained), but slapping the THX logo on every Onkyo Receiver and other lower end products really damaged the 'brand', and it got worse with THX certified Monster cables and dreadful THX certified desktop speakers when Creative got involved. Razor don't really seem to know what to do with THX either - I don't think anyone is crying out for THX certified gaming experiences:


Regards,
James.
 

lgans316

Distinguished Member
Hi James

I do understand the roadmap of THX but sadly it has become irrelevant in 2020.

This IMAX enhanced is another farce. It brings nothing valuable to us. It's just a notch on the belt
 

THX1138UK

Well-known Member
Hi James

I do understand the roadmap of THX but sadly it has become irrelevant in 2020.

This IMAX enhanced is another farce. It brings nothing valuable to us. It's just a notch on the belt
Other than the training programmes I mostly agree with you about THX.

I saw 'Star Wars: The Rise of Skywalker' at the THX Ultimate Cinema at The Fox Westwood Village cinema (Los Angeles) in December, and it was a very good experience, but it's not as compelling as Dolby Cinema (not as inky black). Nice to sit in a large auditorium and see/hear the THX intro (like seeing an old friend). The Dolby Atmos sound was great.

Regards,
James.
 

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