This really is the case with the Sony. They always have very high launching price but after a short time they always make huge discounts. I don't know why they do that. I also really wonder what will be the price of 65X95K. What do you guys think? Around 2500-2600 Euro or will they up their prices really high because of the miniled and backlight master drive?It's amazing how prices plummet so soon after launch though. Checked its predecessor the X95J on Pricerunner which shows it launching last April at around £3200 but then dropping to £2000 in August!