It certainly feels that way, is a shame though as I had pretty much decided to wait for the A90K instead of the C2 due to it supposedly being guaranteed to have a WBE panel and the decent sound system as well as the touted processing. But the price is not good!Armed with that knowledge I would look elsewhere as it is a plain and simple rip-off.
There are Panasonics on the way now, but they won't come out until October I don't think and for a couple of reasons I want to get mine by the start of September (having custom alcove furniture fitted so want to have it all cabled up before that goes in). Plus I don't think the Panasonics will have quite as good sound (I'm trying to avoid the need for a soundbar).
Guess I just have to hope that there will be price reductions at some point before September and that stock levels are okay - which seems likely as everyone seems to think they won't be buying as it is overpriced!