Great - finally a wired ethernet device that plays 4K and also has the NowTV app (Fire Stick 4K). Previously the only other option was a circa £200 Apple TV 4K.
Well done Sky and amazon for finally banging your heads together in the right way
[and of course I know NowTV is 1080p at best. The point though is that the Firestick now becomes the one stop shop, i.e. THE device with every app I use (Disney, Netflix, Prime, Apple, NowTV, Plex, YouT, iplayer, 4OD, 5OD, ITVplayer), AND it has wired ethernet AND it has 4K for those services that support it). AFAIK the Apple TV 4K is the only other such device in the UK that has this and its 4 times the price. [other than LG TVs which also have this often undercooked and incredible feature].