"do Sky viewers still think the service represents value for money in the face of new streaming services, which are considerably cheaper "
NO, no, no. is the answer.
Was with them for at least 15 years.
I was paying them over €85 a month last I remember and NEVER got a discount ever from them. Their last announcement of price increases was the straw that broke the camels back.
Left them 2 months ago.
Was always looking for an alternative and found it here in Ireland by using Saorview to watch and record (with series link) all the Irish channels, and also can pick up all the English channels too on box (but functionality is not great with just what's on now/next and no 7 day planner)
Use powerful NVidia Shield TV device to watch Netflix and paid for ITVHub subscription (think it was about €4 a month) to watch all the ITV catchup services. Can't get BBC iplayer here unfortunately (without VPN hacks). The Shield also allows me to stream Blurays from a PLEX media server PC with all my Bluray rips on it.
I also get similar functionality with the LG TVs in kitchen and bedroom picking up live Saorview from aerial and English from Sky satellite feed.
The house has been wired with Cat5E and Cat6 cabling to the various rooms so no horrible WIFI performance with interference and slowdowns from neighbors WIFI systems (Cannot beat proper ethernet cabling - magnitudes more reliable than any WIFI)
So overall, I still watch the same as I always did, but instead of paying €85 + €11 (Netflix), it now only costs me €4 + €11
And the best thing is I can now go into shops and buy Blurays/UHD discs and not feel as guilty as I end up still be less per month than with Sky. This month I got 3 Blurays and 3 UHD discs of latest movies I haven't seen for less than the subscription price to Sky Movies with a trickle-feed of maybe one decent movie a month.
And the other thing I used to hate about the subscription was I just know it was just subsidising and paying for those multi-millionaire footballers wages which I had no interest in doing. So happy now none of my money is sponsoring all that football now.
And of course I can still subscribe to other streaming services like Prime or even Sky's Now TV thing if I want to for much cheaper. And I actually still buy some movies from Sky using the Box Office "keep + Bluray" option. I got the special on Dora there for £15 last week. Now unfortunately I can't watch the stream at all as Box Office will not work on Shield, so I will wait for the Bluray by post. Oh and speaking of that, I have previously bought movies "to keep" from Sky and now when I look they are all gone - how can they get away with that I don't know.
Anyway, that's my 2 cents!