Even though Panasonic go for accuracy, they also have much more in depth options on their TVs than any other brands. Panasonic menus, settings and options can be very overwhelming to most. You can tinker every little thing and then some on a Panasonic. They even come with pro picture modes that you can calibrate yourself. Like mine has vivid, standard, natural, cinema, true cinema, pro calibrated thx cinema night, thx cinema day, pro mode one and pro mode 2 etc etc. It's not like they only give you calibrated picture settings and don't let you change anything. It's choice like no other. It's one of things I like about them.Panasonic Design Boffin - 'here's a shiny new set so perfectly calibrated that we've not even allowed you the option of tinkering with the settings because it's not necessary'.
Man in the Street - 'sod that for a game of soldiers - I want a telly that I can bugger up completely with my own settings cranked up to 11 that are so bright it's visible from Jupiter - you can stick your ISF/THX accurate nonsense'.