Price rises are inevitable with inflation, but inflation is sitting at 1.5% or if you look at the consumer prices index it's way less. Where do Netflix find the gall to ask for 17% increase. My wage increase was barely non-existent this year, it's a good job not all companies are asking 17% more for products/services otherwise my living wage would be set back by around 5 years. They may be asking for more money for more shows, but they're not necessarily what I'll be watching.
Because they dont make money at current subscription prices.
Much like Uber, the cheap loss leading pricing was never sustainable.
Top Tier Netflix will be 20 pounds per month in 18m or so, and close to 25 pm 3 years out.
I strongly suspect that they will introduce more granularity to the prices / offering over the coming yers as prices escalate. That way, by offering more customer specific pricing options, they will attempt to mitigate potential customer losses as the business matures.
The choices (i.e 3 options now) will be different in. 2-3 years - whether that means 5 options, or something different I dont know, but they'll definitely more in the direction of more options.