Interesting, but despite the new Mini-LED marketing and increased zone count are these TV's going to be any better than the existing tech we have right now??
First generation seemed to be a bit of miss, so TCL (and others) will need to work out how better to control these backlights a lot better than they currently are. Takes a lot more than lots of dimming zones to improve picture quality.
The current price rise for LCD panels is only 1% so it does not look like it would have any noticeable impact on increasing TV prices. To me it is not so much that LCD prices are going up but more that the downward trend has temporarily stopped.