Really? Full HD is perfect for 14/15" laptops. I wouldn't want 4k. Battery takes a hit with little benefit. Price wise it matches the Dell XPS 13 which is also a full HD ultra portable.
More disappointing is lack of AMD Ryzen 4000 CPUs - better energy consumption, substantially better performance and at a lower cost. 10th gen Intel is hardly exciting, it feels like yesterday's tech already.