An OLED that size is never going to be cheap. OLED is and will remain a premium technology. It becomes more expensive per square inch beyond 65"at present. 88" was cut in half to £20k recently. For a screen which thrashes anything which a projector can and comes close to matching the scale of one I would say for a high end cinema enthusiast an 88" OLED which can offer cinema immersion at normal viewing distance, is a very attractive proposition.Hopefully the 83 inch isn’t as ridiculously priced as last years 88 inch.