It seems to me that sooner or later projectors are going to have some form of basic light meter that you place in the sitting position similar to audyssey and that will then set it all up. I assume with support for more advanced meters for the custom install guys.
As a Sony owner on the (apparently failed) promise of DTM, I am very jealous. And if I didn't have a light source that lasts for many years, I would definitely go for a JVC over my Sony now.
Just for the real improvements being made available for free, even though I love the stable laser light.