I suspect that they'll pretend that they have to fund it somehow (and suddenly Mr. Bezos' pockets will no longer seem quite so deep) so it won't be a surprise if they increase the cost of Prime to cover "the additional value", citing the excuse/reason of "Well, we did a trial run last year with a few free Premier League matches and the take-up was so phenomenal we've decided to give our customers the chance to stump up for it!".Happy for Amazon to get a chunk if they do not charge an additional premium as I refuse to buy BT Sport on top of my Sky Sports package.
Amazon can broadcast to the World and sell more subscriptions, hence the interest.
Fair point but why bother buying any rights at all as they have done?No, they really can't. All football is sold on a territory by territory basis. So if they buy it in the UK, its only for the UK. £900m? I don't think so as they don't need that kind of heavy investment as they wouldn't make a profit on that kind of sink plus they already make billions with their current business model, so theres no need to change it.