NEWS: Apple's Streaming Service to Launch April 2019

Clem_Dye

Distinguished Member
Overall, I think that this announcement points to a market that’s rapidly fragmenting. Expecting consumers to sign-up for a plethora of services just to cover all bases, content-wise, is a big ask, and unless one has deep pockets, I think that it will be unaffordable for many. The existing suppliers will start to suffer as the content that they currently rely on is withdrawn; new players will need STBs in order to get their wares to the biggest market, and so it goes on. In the UK, I think that we’re well-served now. Adding the likes of Disney, NBC and others to this market just confuses things further. Apple is very late to the game, and based on what’s been discussed above, there seems to be very little ‘must have’ material on their service that would prompt me to subscribe. Amazon and Netflix serve me well, and, if NowTV ever ups it’s PQ and SQ, I’d be tempted there. Paying ~£23/month for those services is about my limit. Apple et al will undoubtedly charge at least £7.99/month. The bar is set high for the newcomers. In the longer term, this glut will I think, result in some falling by the wayside. Content suppliers will need very deep pockets to survive. We live in interesting times, as I believe the Chinese quote goes ...

Clem
 

Over by there

Well-known Member
Guess it is a mix at the moment and no one knows what the result will be. Personally I find it very interesting to see which way it goes.
 

invisiblekid

Distinguished Member
Overall, I think that this announcement points to a market that’s rapidly fragmenting. Expecting consumers to sign-up for a plethora of services just to cover all bases, content-wise, is a big ask, and unless one has deep pockets, I think that it will be unaffordable for many. The existing suppliers will start to suffer as the content that they currently rely on is withdrawn; new players will need STBs in order to get their wares to the biggest market, and so it goes on. In the UK, I think that we’re well-served now. Adding the likes of Disney, NBC and others to this market just confuses things further. Apple is very late to the game, and based on what’s been discussed above, there seems to be very little ‘must have’ material on their service that would prompt me to subscribe. Amazon and Netflix serve me well, and, if NowTV ever ups it’s PQ and SQ, I’d be tempted there. Paying ~£23/month for those services is about my limit. Apple et al will undoubtedly charge at least £7.99/month. The bar is set high for the newcomers. In the longer term, this glut will I think, result in some falling by the wayside. Content suppliers will need very deep pockets to survive. We live in interesting times, as I believe the Chinese quote goes ...

Clem
I was saying this exact same thing to a friend.

People are complaining about spending £xx on Sky and getting channels they don’t watch and instead wanting to just pay for the channels they want.

But the way this is going we are going to be in same boat, with the only difference is instead of one bill we will be paying 5 or six of them......all to get the content we want.

The like of Disney say if it comes to the U.K. is actually a great way to play catch up if your not up to speed on for example the MCU like me. But once that’s been done what else are we paying for? To keep people interested all these services are going to have to go some to keep subscribers. It’s fine with a couple of services we have now, but when you have 5 and only watch content on two then your still paying for “channels” your not watching.

As for Apple, sheesh, I just dot see anything I want to watch. Being late to the party is not a problem if you offer a better service. But I just don’t see what Apple can do better. There cash reserves are slowing and being super tight I don’t se them throwing billions at this.
 

SunnyIntervals

Well-known Member
I honestly don't understand why Apple is even entering this market.

I'm curious about Disney+ but can't see why I'd want to have an ongoing subscription once I've watched the series I'm interested in.

A crowded market is no good for the consumer, so place your bets on which of the newbies folds first! I'll bet it's Apple.
 
D

Deleted member 765458

Guest
In America Amazon and Roku keep doing media player price offers, so yes there is a fight for viewers eye balls. Also many more free or subscription video services coming.
Guess they will have you taking out 12 month subscriptions next, to lock viewers in.
 

CoolNeo

Active Member
In the future I really hope they keep the 1 month minimum steaming contracts, as this will allow people to switch between the multiple streaming providers, binge watching the content for a month or two, before moving on to the next. In that way we will be able to keep our monthly subscription costs down, even if we won't always get content when it first airs.
 
D

Deleted member 92943

Guest
Do we know what kind of content Apple are looking to include? A lot of original content or a mix with 3rd party content too like Netflix?
 

Delore

Active Member
In the future I really hope they keep the 1 month minimum steaming contracts, as this will allow people to switch between the multiple streaming providers, binge watching the content for a month or two, before moving on to the next. In that way we will be able to keep our monthly subscription costs down, even if we won't always get content when it first airs.
There's a couple of services in the works that combine your streaming subscriptions into one payment. I can see this being what they'll eventually start pushing hard in order to discourage us from chopping and changing each month, even if it takes offering a discount on them combined they'll probably make more that way as the subs would be continuous.
 
D

Deleted member 92943

Guest
Disney have said that in the US, the more services of theirs you subscribe to, the bigger discount. For there that will be Hulu+, ESPN+ and Disney+ but I can't see ESPN+ every launching over here
 

chaparral

Well-known Member
Another problem that would put many people off apple is there Apple TV box costs around £180

Unless there looking at releasing one for around £40 which I really can't see them doing..
 

Sandyb01

Active Member
There's a couple of services in the works that combine your streaming subscriptions into one payment. I can see this being what they'll eventually start pushing hard in order to discourage us from chopping and changing each month, even if it takes offering a discount on them combined they'll probably make more that way as the subs would be continuous.

Aren't there obstacles to those kind of services? Surely, Netflix, Apple, or whoever will work against / actively prevent streaming aggregation products?

Apple surely won't approve a third party app that bundles its steaming platform into a discounted subscription?

But I'd be interested to read about the planned services that you mention...
 

Sandyb01

Active Member
Another problem that would put many people off apple is there Apple TV box costs around £180

Unless there looking at releasing one for around £40 which I really can't see them doing..

Isn't that the reason they added Airplay 2 / Homekit to a whole bunch of 3rd party TV brands? (let alone the Samsung agreement to carry iTunes TV/Movies)

Its not quite perfect for all I grant you, but some won't need to attache external peripherals to play their streaming shows on a TV.
 

invisiblekid

Distinguished Member
Another problem that would put many people off apple is there Apple TV box costs around £180

Unless there looking at releasing one for around £40 which I really can't see them doing..
There is no way Apple’s service is going to survive on Apple TV alone. There is a reason why Netflix has 140m subscribers and Apple would be mad to ignore it. As you say, to get just one exclusive streaming service that requires a purchase of a £150+ device it’s going to die very quickly. It worked with the iPod, but it also had zero competition
 

chaparral

Well-known Member
Isn't that the reason they added Airplay 2 / Homekit to a whole bunch of 3rd party TV brands? (let alone the Samsung agreement to carry iTunes TV/Movies)

Its not quite perfect for all I grant you, but some won't need to attache external peripherals to play their streaming shows on a TV.
Wonder if there going to add this apple app to things like the amazon firestick/fireTV

As most people don't own one of the latest smart TV's
 

Sandyb01

Active Member
Wonder if there going to add this apple app to things like the amazon firestick/fireTV

As most people don't own one of the latest smart TV's

Indeed - not saying it will be tough sledding for late starters like Apple.

Just that some are saying "who will buy an Apple TV" to get access to their streaming service....but Apple are opening up a bit, and I suspect they're not done. And there are plenty of Apple TVs already out there. That said, they move slowly in the main, so a Fire Apple app may still be well down the road.
 

Sandyb01

Active Member
Indeed - not saying it will be tough sledding for late starters like Apple.

Just that some are saying "who will buy an Apple TV" to get access to their streaming service....but Apple are opening up a bit, and I suspect they're not done. And there are plenty of Apple TVs already out there. That said, they move slowly in the main, so a Fire Apple app may still be well down the road.

meant to say "it won't be tough sledding for Apple etc".....it will, unless they bundle it with music in some discounted fashion.
 

Toon Army

Well-known Member
Illegal streaming and downloading can only increase in this situation. The only way to economically subscribe to so many services is on a monthly basis, flipping around and binge watching. We tend to the later and are currently stockpiling the latest series of True Detective for a binge watch over a few days once the series is in its final week.
 

Over by there

Well-known Member
Stealing stuff has always gone on, since the days of first encrypted stuff up on the bird. It is happening now. The war of encryption vs the takers will always go on.

Apple does 4k well. They know they cannot rely on a box and are addressing that. I think the industry needs this to shake things up and settle the sellers, users, isp etc etc.
 

Sandyb01

Active Member
Illegal streaming and downloading can only increase in this situation. The only way to economically subscribe to so many services is on a monthly basis, flipping around and binge watching. We tend to the later and are currently stockpiling the latest series of True Detective for a binge watch over a few days once the series is in its final week.

I suspect the media streaming companies thinking is this : cable TV subs have historically been 80-100 USD. As such, individual streaming subs being 8-15 USD each leaves plenty of room for consumers to run 2 or even 3 side by side. That gives consumers more of the a la carte modern offering , with broad coverage, for around 40-50 USD per month.

Compared to the very poor value that was 80-100 USD cable subs, they will view the new 40-50 USD streaming sub as fine, sustainable even.

Not saying that thinking is robust, but that's where they'll be in their heads. It of course doesn't account for live sports, which is expensive and still pushes some to cable, or adds to overall costs.

For those suggesting there will be streaming aggregator offerings / apps, effectively getting you access on a discounted basis - that ain't happening, not in any officially sanctioned way. In 5-10 years perhaps, if and when the streaming models are struggling with profitability and re-align their business models, then that becomes an option. But not anytime soon.
 

Over by there

Well-known Member
Wouldn't like to say what will be the norm in pricing. I think this could move very quickly with subscription models.
 

Sandyb01

Active Member
Wouldn't like to say what will be the norm in pricing. I think this could move very quickly with subscription models.

Agreed, though think we're still early stages in this in the grand scheme of things. And those following Netflix will look to largely replicate - Apple for ex, won't start a streaming service at 5 USD per month, nor 20 per month, and likely somewhere around the 8-12 USD, so again, very similar to Netflix.

Even individual sport streaming offerings are priced similarly - alot of live golf ca be had through the officially sanctioned streaming platform, for around 10 pm. Similarly for tennis, although F1's streaming is a bit less. Anyway, each streaming tick box seems to be in multiples of 10 or thereabouts,

But where it all ends up in 5-10 years time, who knows, agree with that.
 

Synchro

Distinguished Member
I dont use Netflix. I subscribe to Apple Music for the family. If there is a good offer and good content I'll be interested.
 

Over by there

Well-known Member
Agreed, though think we're still early stages in this in the grand scheme of things. And those following Netflix will look to largely replicate - Apple for ex, won't start a streaming service at 5 USD per month, nor 20 per month, and likely somewhere around the 8-12 USD, so again, very similar to Netflix.

Even individual sport streaming offerings are priced similarly - alot of live golf ca be had through the officially sanctioned streaming platform, for around 10 pm. Similarly for tennis, although F1's streaming is a bit less. Anyway, each streaming tick box seems to be in multiples of 10 or thereabouts,

But where it all ends up in 5-10 years time, who knows, agree with that.
Read an opinion article somewhere that owners of Apple TV get it FOC it could be cobblers. But as usual Apple are playing it close to their chests.

They already have the infrastructure around the world to stream to many places, the next biggy is the ISP costs. I understand that we have a better deal in the UK than the US, makes sense as we are a small island and lots of competition.

Streaming will not be a PC with a big hard drive somewhere feeding it all out, all the background set up needs loot as well as fast links to back up and copy to the distribution nodes. Apple has that in place. There was a rumour that they were going to tie in with BT but now they are with a lot of suppliers App wise.

Apple also has a positive bank balance and I guess with a decent war chest. I wonder where their cut off is, as in pull the plug and fall back to core business. Netflix has one option and that is to keep going. Apple can lose a bit and keep going, Netflix can lose the lot, tis why all this original content.
 

Sandyb01

Active Member
Read an opinion article somewhere that owners of Apple TV get it FOC it could be cobblers. But as usual Apple are playing it close to their chests.

They already have the infrastructure around the world to stream to many places, the next biggy is the ISP costs. I understand that we have a better deal in the UK than the US, makes sense as we are a small island and lots of competition.

Streaming will not be a PC with a big hard drive somewhere feeding it all out, all the background set up needs loot as well as fast links to back up and copy to the distribution nodes. Apple has that in place. There was a rumour that they were going to tie in with BT but now they are with a lot of suppliers App wise.

Apple also has a positive bank balance and I guess with a decent war chest. I wonder where their cut off is, as in pull the plug and fall back to core business. Netflix has one option and that is to keep going. Apple can lose a bit and keep going, Netflix can lose the lot, tis why all this original content.

Indeed, though for what its worth I'm not too bothered about all these new Netflix variants. I barely get value out of Netflix as it is, as I don't love their content (its mostly fine, great for time filling, but little of it especially exciting or compelling, to me)

I'm more interested as to how live sports evolves over the coming years. Despite lots of chatter, I suspect this will solve slowly - in the UK, live Premiership football is likely to remain on broadcast TV, as is NFL / NBA in the US (i.e. the main trophy sports).

Others like F1, golf, tennis etc are more likely to play around with more serious full-ish featured streaming alternatives.

The NFL actually have a pretty good balance now - the streaming app is all inclusive, and aggregates all the live broadcast feeds into one (in my case) Apple TV app. It's built out by other NFL programming, game archives and live NFL Network Tv broadcasts - all in, an excellent all round effort and pretty good value for 150 quid for the 5 month season.

While I appreciate few here will have tried it, but trust me, they've done it the right way and if such a thing existed for (say) Premiership / Championship football, as an alternative to paying Sky/BT, people here would love it.

Mention this only as an indication of what is possible with live sports if done well.
 

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