Yeah, I was in currys the other day and the guy i was speaking with was helpful - telling me about nanocell technology - this would mean absolutely nothing to 90% of consumers (myself included if I didn't read avforums! ) but they fall for it because it sounds good and probably end up buying OTT TVs for their needs.It’s a business of buying useless TVs and fools are vulnerable into upgrading.
It could also be because there actually aren't any image quality gains between a high-quality 1080p source and a 4K SDR source - or rather, at typical screen sizes and viewing distances, the human eye isn't sensitive enough to detect them.one reason could be down to viewer indifference in the image quality gains from HD to 4K
Not sure about that - yes you've accurately showed why the user experience is messy and broken, but we're also far from content being widely available in 4k, let alone HDR.If a survey was made on UK habits, I'm sure it wouldn't be an issue of indifference, instead appalling software and delivery combined with below par broadband and wireless capability.
I don't have experience of Virgin but nothing at all on SkyQ is delivered as broadcast TV. For football you need to watch the live HD feed and enter a combination of remote button presses to switch to UHD, and you can't setup the box to automatically record the UHD feed. For shows that you season pass, you have to record the HD version, and wait at least 30 minutes and then browse or search fir the On-Demand UHD version and download it. Even the default download UHD is buggy often making you check for UHD over HD when you select the download.
For Amazon they have a single membership level that gives you UHD/4K fir free but they don't easily highlight the option in the App and the UHD version must be searched and selected separately from the standard version. Why on earth its so hard to unify the show and just offer the option on playback will never know.
Netflix at least dies unify the search/browse by the show and offers you the best version on playback detected by the App on startup. But you only get UHD if you a) have a modern app iteration on your smart playback device b) have detected suitable Internet bandwidth and c) pay for the highest tier even if you don't need the multiple device playback bundled in.
And don't let's ignore the whole inconsistency on any number of options such as 4k/HDR/HDR+/Dolby Vision/Stereo/DD/DD+/Atmos across the device app implementations, or the limitations of 4K TVs on HDMI 4k/50/4:4:4 output or sound format pass thru via ARC, etc from inbuilt apps.