Just about to dip my toes into Blu Ray and am having trouble deciding how far to go so am looking for some help and advice. The new Sony S360 seems the sensible choice, The upcoming JVC is getting good reviews in the States and the Pioneer A320 looks excellent. Brain says Sony, Heart says Pioneer as it will match the TV and the TV has been one of my best ever buys. Superb pice of kit. I don't need wireless access as have Cat5 in the Lounge, the Denon AVR has HDMI but does not decode the new sound formats so need that done onboard in the player and the Pioneer TV is 720 not 1080p. I'm currently using an Oppo 981 for DVD's. Will all these Blu Ray players do as good job if not better with SD DVD's and will I get any worthwhile improvement in Sound from the Pioneer over the Sony ? If I went for the Sony I could get a Logitech Harmony One with the money saved which quite appeals. I realise that none of these players are available yet so pretty difficult to review or compare but am guessing there must be some common ground here and from what I've been reading so far Picture quality doesn't seem to improve that much till you get to the higher end equipment and not sure if the Pioneer would count for that or not. Appreciate any comments and advise from you guys as you've certainly more experience and expertise in all things Blu Ray than I have.