There's a fair degree of people accusing the regional distributors of profiteering. I've bought E2s, E3s and E5s from these places before, but it seems to have happened once the E500 came out. The whole thread on Head-Fi raises these points, but you're welcome to try your luck ordering anyway.
Shure did honour pre-orders as customers weren't forewarned, but orders going forward will, supposedly, be rejected if they're outside of designated territory.