Are you British born and spent childhood in UK?I've been scratching my head over the notion that British jam is somehow superior. I was just in Denmark over the tattie holidays, and I'd forgotten how good the jam from the biggest DK manufacturer is.
I never normally eat the stuff, but I kinda wish we'd brought home more than just 3 jars - I realise that probably makes me particularly unpatriotic...
You find people like what their brought up on and for me British Strawberries are still the best which I assume they use to make British Jam (never eat Jam myself).
I only like Cunningham's Piccalilli because again, what I was brought up on. Obviously not always the case as I was brought up on Heinz Beans but much prefer Branston ones now.