I've read too many posts about oled saying "but it's only 1080p" so I think that it's time for some reality check. First, couple of reviews: LG 55EA980W Curved OLED TV Review Quote from conclusion: "it delivers a picture that blows away any LED LCD television, and eclipses even the best-performing plasmas," And it got reference level award. LG OLED TV (curved) review - FlatpanelsDK Quote from conclusion: "Once prices come down you have to buy one of these, simple as that." And another reference award. LG 55EA980W: Review Quote from conlusion: "Image quality is quite simply incredible. We haven't seen quality jump forward this much since Pioneer's Kuro plasmas arrived on the scene in 2008." So current OLED has best picture that there is. And guess what, if/when 4k OLED arrives and 4k content is widely available the picture is just as good as it's today. And reality is, there isn't that much room for improvement in sub-60" size range. A new 55" 4k OLED may have better PQ than current LG and Samsung but their owners will still be pleased of the PQ of their sets. With 80+" screen sizes 4k will be a big deal if it gets common some day but with regular tvs it's just marketing nonsense. There are real reasons to hold on buying. Price is obvious, if it's too expensice then there is little to do. Input lag may be real problem to some one, longevity of new expensive tech may concern somebody but if the resolution is only thing between you and a new tv then just do it.