Hi forum,
I'd like to clear up the views on this subject with a simple answer to a fairly basic subject - does testing blind improve the accuracy or validity (lack of bias) in the listening environment? My view is that it cannot because as far as I can see there is no evidence that we can isolate individual preferences.
On the other hand, I don't see much of case for the other side, except for this - where is blind testing often used? A - market research. Are market researchers interested in accuracy or bias - clearly not. Look at the claims made for any product then compare them with the methodology, sampling etc. The only thing they are interested in is getting a result. Why is this wrong then? Well, it doesn't really tell us anything useful about the product in terms of what to look for, making an informed decision.
Finally - statistics, as William Shatner/Capt. Kirk said - 'don't trust them, can't work with them'.. Discuss.
I'd like to clear up the views on this subject with a simple answer to a fairly basic subject - does testing blind improve the accuracy or validity (lack of bias) in the listening environment? My view is that it cannot because as far as I can see there is no evidence that we can isolate individual preferences.
On the other hand, I don't see much of case for the other side, except for this - where is blind testing often used? A - market research. Are market researchers interested in accuracy or bias - clearly not. Look at the claims made for any product then compare them with the methodology, sampling etc. The only thing they are interested in is getting a result. Why is this wrong then? Well, it doesn't really tell us anything useful about the product in terms of what to look for, making an informed decision.
Finally - statistics, as William Shatner/Capt. Kirk said - 'don't trust them, can't work with them'.. Discuss.