You need to go and look yourself with a variety of sources. I think the best compromise is LCD. You don't get screen burn, you don't need to worry about leaving it on with channel logos, you can play games for days on end...LCD's are very, very good these days, colours vibrant and very sharp. With any large screen (plasma or LCD) and poor quality broadcasts, the poor quality shows up. Forget the plasma vs LCD hype, they're both very good, its down to what YOU want to do with it. Sizes are getting bigger, prices coming down and once you have it, there's a 99.999999% chance you'll be over the moon with it and all the niggling worries about blacks, pq etc will die away. The more you read here, the more difficult it could become. So use your own eyes and wallet (!) as the judge.