Cha1ky
Outstanding Member
Interesting, I've used them a few times for games donuts a shame. Hope I get a refund on the extra I pay for it!!!
http://www.eurogamer.net/articles/2013-07-02-lovefilm-ditches-game-rentals
http://www.eurogamer.net/articles/2013-07-02-lovefilm-ditches-game-rentals
UK rent-by-post service Lovefilm has ditched video games from its catalogue of available entertainment, to focus solely on films and TV series.
"We are no longer offering games rental packages to either new customers, or those who wish to change from a non-games package," cited the Lovefilm FAQ (via Gamebrit).
"In order to give the best possible service that we can, we are looking to focus on our strength, which is providing the best selection of film and TV content for our customers, and making it available whenever and wherever you want it."
That's as detailed as the explanation gets at the moment; whether the decision has anything to do with changes made for the next generation of Xbox and PlayStation consoles is unknown. But now Microsoft has abolished its licence-based trade-in solution, little has actually changed.
Lovefilm is owned by internet behemoth Amazon, and faces fierce streaming, video-on-demand competition in the UK from US-import Netflix - a service that also doesn't offer games for rent.
Both Lovefilm and Netflix are available on PS3, Xbox 360, Wii and Wii U. Netflix will also be available on PS4 and Xbox One, and presumably Lovefilm will too - but what with the announcements being US-focused so far, it's been hard to tell.