I wish I could muster similar enthusiasm as Markus.
As family viewing, I found it strangely inaccessible; silly in a 'middle aged nerd' sci-fi kind of way (everybody's noticed the Dr Who, Hitchhikers vibes); but also serious and verbose with little of the humour, action and fun of the previous Marvel films that feature the character. I think the main reason I'm being such a negative nelly is that my daughter was anticipating this. She loves the first Avengers film, Guardians, Endgame and especially Thor Ragnarok- mainly for the zany antics, goofy humour and cool action scenes. She laughs uncontrollably at those and I had been looking forward to watching this with her for more of the same. I can't imagine her sitting still for this exposition dump of a show that's almost exclusively set up for future films, full of arcane comic references, and places greatest emphasis not on Loki but on a stroppy, serious side character.
Loki is just along for the ride in this. Barring a few moments where he takes momentary control, he's been like a feather in the wind. Captured, lost, recaptured, beaten, berated, scolded, bewildered. Not a God of Mischief, but a God of listening to exposition and following Sylvie around. Where’s the duplicitous throne seeker from Avengers? or the charming, comedic cad we know and love from the later films? Where's the mischief?