In the UK Loewe has pitched the Bild4 price high, presumably to drive sales of the Bild5 OLED & Bild7, in marked contrast with mainland Europe pricing. It will be interesting/frustrating next month to learn Bild3 OLED prices across the Channel. And I wish that Loewe would make up it's mind about the inclusion of 'OLED' in model names.
Whereas Loewe explicitly state that the Bild3 panel is 2017 technology: Loewe PressemeldungenFinally the mystery is lifted.
Bild 3: 2016 panel
Bild 4: 2017 panel
Whereas Loewe explicitly state that the Bild3 panel is 2017 technology: Loewe Pressemeldungen