Source - Loewe unveils its first OLED TV, price starts at 4990 Euro - FlatpanelsHD Using LG panels and surprisingly inexpensive for a Loewe TV. Given Loewe's prowess with audio it should sound good and their picture processing is normally very good. Hopefully motion handling is an area they have focused on. The TV has an anti reflection coating on the screen. The sound bar is rated at 120w consisting of 6 high/mid range drivers and 4 bass drivers. The UI has been updated after listening to customer feedback but it's hard to spot any significant changes in the above image. I am very tempted by the LG E6 but I think I will wait to see this TV in action before I make a purchase.