Are they going to have anything big to announce at CES? After already lifting the lid on their 84" 4K 3D TV a few days ago, LG have shown off a 55" OLED display that is also sure to be one of the most talked about items in Vegas. You can keep your 4K tellies, as far as we're concerned, having true blacks and astonishing contrast performance is of far more interest. By incorporating the companys 4-Color Pixels and Color Refiner features with LG Displays advanced OLED (organic light-emitting diode) panels, LG reckon their OLED TV generates the 'most natural colours' of any TV set at a much lower price point than could have been achieved using the standard manufacturing process. Working closely with LG Display, we have a product which not only delivers on all the advantages of OLED over LCD but at a significantly lower cost than what could be achieved using existing OLED manufacturing technologies, said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. OLED is clearly the future of home TV entertainment and LG is very focused on making this exciting technology as easy as possible for consumers to embrace. What sets LGs TV picture apart from other OLED TVs is 4-Color Pixels and Color Refiner which work together. The 4-Color Pixels feature is said to allow for more accurate colour depiction by using a set of four colors (red, green blue and white) in comparison to the RGB setup used by other OLED TV manufacturers. Color Refiner is supposed to ensure consistency in colours from a wider viewing angle via an LG algorithm which 'improves and refines hues and tones'. Naturally we'd like a look at that before commenting. It's certainly a bit of a looker with LG's Narrow Bezel design and at only 4 mm thin and a mere 7.5 kg, LGs OLED TV is obviously a great candidate for a sexy wall mount set up. Look out for more coverage in our dedicated area, starting next week.