LG says, 'It's All Possible' with new Brand Identity

Discussion in 'News' started by hodg100, Aug 5, 2013.

  1. hodg100

    Reviewer & News Writer

    Aug 8, 2005
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    But Life is still Good

    LG is rolling out a new brand identity intended to highlight the company’s dedication to delivering 'differentiated values and experiences', revolving around the theme, “It’s All Possible.”

    The strategy is also an acknowledgement of the changes in technology and consumer behaviour that have taken place in recent years. and they hope the new theme will convey LG’s consumer focused goals to inspire, empower and make consumers smile.

    That doesn't mean LG’s famous Life’s Good identity, is a goner, the Korean's are evolving the theme as complimentary to that.

    Last week, the new theme made its debut via a video displayed on LG’s electronic billboards in New York’s Times Square and Piccadilly Circus, and at its website. and LG is to make highly visible across all customer touch points including online and print advertising, in-store marketing and at new product launch events.

    “Our new brand identity and communications campaign will encourage audiences to see LG as a force for positive change, not only a manufacturer,” said Ki-wan Kim, executive vice president and global marketing officer of LG Electronics. “In order to create value-added solutions which bring greater convenience and enjoyment to everyday life, LG draws its inspiration from real consumers around the world. It’s All Possible will serve to reinforce our strong reputation as a people-centric company that can make customers smile.”

    With LG, It's all possible!

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    Last edited by a moderator: Aug 5, 2013

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