I think that 'Sale' prices can only be advertised for a certain time. Probably raised the price for a 28 days and then lower again as part of 'new sale'. Hopefully with a cheaper price than £1499. Trading standards " an item reduced in a sale had to have been available at the full price for 28 consecutive days in the previous six months in a certain number of stores". as i say, I'm holding out for hoped for lower prices to come.