LG going all-out for OLED TV domination

hodg100

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According to a report in the Korean Times, LG is gearing up for an all-out assault to dominate the emerging OLED TV market.

It is said that the company is set to spend 3.8 trillion won (about $3.6 billion) this year on improving facilities and technologies with the focus being on improving its capabilities for OLED screens, becoming conventional in smaller devices like smartphones and tablets and beginning to appear in larger products like televisions.

LG are currently just above Samsung Electronics in the global market share but at this stage, that's not very meaningful but they are obviously keen to hit the ground running with OLED, which means they need to find a way of manufacturing to a price the consumer is willing to spend.

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"Of our investment budget, OLEDs will take up the biggest slice of money, followed by research for flexible displays and oxide-based LCD technologies,’’ an LG Display official told The Korea Times.

"So while we are investing essentially the same amount of money we did last year, we are aiming for dramatically different purposes and results.’’

LG Display also plans to mass produce bendable displays, intended for use in mobile devices, within the year.

"The Paju factory is likely to be developed as our base for developing oxide LCD screens and producing them,’’ said another company official.

"Our top business priority this year should be to strengthen the leverage for OLED, ultra high-definition and film-patterned retarder 3D screens and we are ready to be more aggressive for the sale of LG’s in-house in plane-switching-based screens for use in mobile devices and tablets,’’ LG Display CEO Han Sang-beom recently said.
 
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