As a B7 owner this was a potential upgrade for me, but I guess now maybe not.
The first issue is the elephant in the room, brightness. The hype around this had been that it would be capable of 1000nits and beyond, and there was even footage of a pre-release unit measuring 1100 nits. I know LG never promised this, but still, they've been languishing around the 600-700 nit mark for years now, they need to up their game. 1000 nits is the bar now. They themselves said 1000nits was possible on an OLED but they're still miles away from it.
The next issue is DTS. This may sound like a minor one, but if you're plugging an Xbox Series X into an LG OLED then using ARC back to the amp then DTS is kind of essential. Yes the Xbox Supports Dolby Digital and Dolby Atmos, but the audio lag is absolutely off the scale. With DTS, the lag is mostly gone. The B7 supports it, so there's no excuse for it's removal. It stinks of penny pinching.
The stand is a real head scratcher too. Why stick the legs at the edges of the panel, and give it no height whatsoever? Who has a completely unobstructed table which can handle a 65" or larger TV? It's just a bizarre design trend which needs to die.
And finally there's the new UI, which for me wouldn't be a huge issue as I use my Apple TV, but I agree with Phil that the new design is a car crash. I think it could best be summed up as crass and tasteless.
So as much as I'd like 120hz and VRR I guess I'll have to keep waiting.