It's a real bummer, it really is, because it's probably the best TV I've owned. Great picture, great features, looked great as a physical thing in the room...but it turns out it has a bit of fragility that I just don't have it in me to deal with. As soon as they crack it and create an OLED with no burn in, I'll jump on it immediately. Hearing other people's reports of burnt in Netflix logos and news tickers, it seems to me that it doesn't matter how careful you are, if you watch any kind of content with any kind of regularity it's going to end up leaving an impression on those pixels. It's time on screen, no matter how that time is accrued. Or maybe it's a panel lottery thing, maybe some are less resistant than others or just more prone to it from certain sources. Either way, it's not great when you spend so much on an item. I hope yours works out great if you decide to go ahead with it.