1) Power On
2) Open Tray
3) Press Setup
4) Highlight the Lock Picture (Don't Enter Right hand Menu)
5) Press "0" seven times
6) You now get a message on the screen saying "Congratulations - This player is now Region Free".
just to update on this thread; if the hack i mentioned above does not work follow the instructions on the website below, for most region 2 machines you need to use option 3.