Hi, i bought the x90 last week and have it in my front room. However, i can still swap it if i want. I went to talk to curry's yesterday about the C7. I was going to swap it but the sales rep talked me out of it. He showed me a clip of football where the ball has these little flickers / artefacts around them. However, as we know, its so hard to compare all relevant content in the store with some psuedo swot standing over you! The Tv is for general viewing but the icing on the cake is watching netflix and Blurays at night on my own. I need it to be good with freesat content too (i believe thats 50hz interlaced or something?) Regarding the X90 i think its a good Tv, but the freesat is without a planner and there is no ITV catch up supported. The pic is good, but sometimes the brights seem to take ver ever so slighty. If the OLED is amazing then I'm willing to pay the extra £500 and swap it, but i need to act fast!