It's definitely not pants! Put in the settings from RTings and then watch this video:
It looks absolutely stunning. I actually used RTings settings for a brighter image which they mention in the text of the X90J review and it is the best looking picture I have ever seen.
I saw that and quite a few reviews already.
Nobody really said the tv was amazing, but I feel it will suit my needs very well.
I did not see anything better around my price point. I also found going back to my 50' Panasonic quite hard size wise after having a Hinense 65' OLED for 4 weeks.
Fingers crossed this will be a good fit for me.