Hi, I'm thinking of getting this model, but am not too sure about the LG brand. It seems to have decent enough specs, topping the more discussed (on these forums) 37LC55 with a 5ms response time, 15000 contrast and supporting 1080p broadcast formats whatever that means. Only other options available to me are the sharp 37D44EBK or Sony 37s/v4000, though mainly because as I'm no expert I prefer to stick with more familiar names. Should I stop worrying and just get the LG? Thanks.