After reading different forums I have come to notice that dead pixels on LCDs are not very uncommon. I myself returned one 37" LCD TV which had one dead subpixel. Although the reason for returning the set wasn't the dead pixel, I felt a weight had been lifted off my shoulders since I got rid off it aswell. I know there's a lot talk about dead pixels not showing to the viewing distance. However, I think there is some rationalising one's own purchase aswell. The statement probably is very true when talking about small screens, but that one dead subpixel on my 37" TV was clearly visible to the viewing distance whenever it was revealed by right types of scenes. The annoying thing about dead pixels is that once you notice them, you will start paying attention to how well they can be seen, and they will drive you crazy . This has been discussed a bit on this forum too. Ofcource not all fit into this category but I as a perfectionist couldn't get that one dead pixel out of my mind. While watching a movie, I was also watching that dead pixel . The manufacturers' view on this is quite amazing. There is a standard that allows several dead pixels on LCDs and an LCD within the tolerance is concidered "flawless". These "flawless" screens are then sold as new (for full price) and the surprise is awaiting the consumer until the box is opened. The TV's resale price drops that instant when dead pixels are found. Ofcource the standard defines different classes with different tolerances, but little does the normal consumer know about this. The salesmen are not trying to offer any information on this while selling TVs, that would only scare/confuse the buyers. Pixel faults are something that both the manufacturers and retailers know that exist. But basically the consumer has to do a thorough research in order to know about the possible faults of the purchase. Wouldn't it be much better if one could buy a really flawless screen by simply paying a bit more. Some retailers are offering a pixel guarantee, but those are very few and I'm not sure if this even applies to bigger screens. How is it possible that the consumers have been brainwashed in this matter to think that the problem is theirs and not the manufacturers? Probably most consumers will settle themselves with this and try to brush the dead pixels to the side of the screen while watching a movie. Please do not shoot the messenger, I just want to hear your opinnions on this matter. And perhaps raise the public awareness.