December's Home Cinema Choice - 32" LCD Group Test: Loewe Concept L32 - 5* - 90% - excellent PQ, design and audio - Best Buy Sharp LC32P50E - 5* - 87% - stunning with SD, HD exceptionally good - Editor's Choice Sony KDLV32A12U - 4* - 76% - unnatural & flat PQ, average audio, expensive Philips 32PF5520D - 3* - 67% - dull design, average PQ & audio LC32P50E conclusion - "The stunning performance with all standard resolution sources suggests that the scaling-free, 540-line approach has some merit. We've never seen cleaner, more natural standard-def pictures for under £1200, and though HD pictures don't have the same sharpness as on higher resolution screens, they still look exceptionally good." I've got the LC37P50E & couldn't be happier with it. Great SD PQ and couldn't tell the difference when running HD material against other "HD Ready" sets. I'd recommend it to anyone, especially at some of the on-line prices I've seen.