Dear all, I know there are multiple posts cropping up comparing these two screens, but id yet to read of anyone actually seeing them side by side. I just saw the 436xde beside the pv500 in comet, fed by the standard hd demo they show. This will be a very lay persons view of it and its just my opinion, i accept others WILL feel different! Gut impression when i walked in, was that the 436 had more colour to it. The aircraft display with the gloss red wings looked more glossy, the microlight being flown with the geese, the wings white surface looked whiter and there was more detail in the background. The HD demo of battlestar gallactica, with all the black backgrounds, i felt the pio was slightly darker, certainly not by much however, and the clarity of the green clouds was better on the pio. However there was a short football sequence and i had to admit the panasonics pitch was pretty faultless. But i could see the issues that people complain of when watching the pitch on the pio. ( i dont watch football so its not an issue for me, but will be for others). Also the footage of the couple on the boat in venice, the background was better on the pio, but the skin tones, were more realistic on the panasonic The salesman did point out he felt the pio looked more pixelated up close than the pany did, and i could see what he was getting at. I also noticed the yellow/orange comet logo on the white background had distinct margins and no shadow on the pany, but a touch of ghosting on the pio. I spent half an hour playing with the settings on each, but i kept trying to make the panasonic look like the pioneer. I think that says which i preferred. But i did go back again twice, just to check i couldnt change something else to make them look the same. I was in the shop last week and then the pany bet the 435 hands down. This week, im going with the 436, despite the negative things ive said about it. The saleperson did however say that if i was willing to buy it today, she could do it for me(she could at the price of the panasonic at £2500. It was on for £2800 including speakers, i didnt notice if it included the stand but delivery, in three days time was an option. The panel only arrived in the shop on saturday, todays monday so it wouldnt have many hours on the panel. I think ill go back tomorrow morning for another look just to double check i feel the same about the negative points and try to see some dvd through it. If anyone can tell me the contrast, colour, brightness settings theyre using on their 435, it would help get the best picture when i go back tomorrow. If i recall it was set to Contrast 30-(50%) brightness +1 sharpness -6 Cant recall the colour setting and tint was neutral. Hope this helps PS there was the hitachi 7200 next to the pany, but i didnt spend any time looking at that.( being terribly unfair, and at risk of offending hitachi owners,) i think that says what i thought of it.