John Lewis Xmas advert - Does anyone understand it?

Discussion in 'General Chat' started by scarty16, Nov 10, 2017.

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  1. scarty16

    scarty16
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    cute and sweet it may be, but I just don't understand it.

    If the monster is causing the problems under the bed and then playing with the kid until it is too tidy, why buy it a present that will distract it at bed time, the ceiling star thing.

    Just leave it would be easier and cheaper.
     
  2. DemonAV

    DemonAV
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    I would hazard a guess that it is deliberately (I've not seen it by the way) confusing? so as to generate discussion, just like what we are doing in this thread :facepalm:
     
  3. amd mad

    amd mad
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    Yes but is their a mention of Jesus??
     
  4. DemonAV

    DemonAV
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    No but plenty of merchandise :)

    Just watched it and it's just a very well made, soulless piece of advertising aimed at everyone and designed to not cause offence, except.......
     
  5. Astaroth

    Astaroth
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    I thought "the monster" is the one that had bought the kid the present, hence the rubbish wrapping, parents shrugging as if they dont know where its come from etc? He's seen the kids struggling to sleep hence the choice of present
     
  6. DemonAV

    DemonAV
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    Wot there's a narrative!
     
  7. JimmyMac

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    Turned on sky this morning and on MyQ there is the advert and a making of mini documentary! WTF!

    Anyways, watched it and apparently its a story of friendship but the boy is getting more and more tired in the day and the monster realises that they need to move on so that the boy can grow up and go forward. So the monster buys him the present that lights up his room and makes him feel safe at night, but if he wants to see the monster again he can just turn it off, until he grows up fully

    So thats the narrative from John lewis, bit odd
     
  8. deantown

    deantown
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    Personally I turn off all Christmas adverts on TV and Radio. they just get on my nerves.
     
  9. Solomon Grundy

    Solomon Grundy
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    It's a bullsh*t manipulative cash grab for stupid mumsnet people. fudge John Lewis.

    I love it, it pushed all the right buttons, made me cry...whilst ordering all my presents online from their shop just now. Hopefully I can afford to pay it back before I have to start paying for next year's holiday to the caribbean, which I'll book on my credit card in January too.
     
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  10. ajdj1

    ajdj1
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    I thought it was really disappointing, £7m budget and that was the best they could come up with?

    Aside from the fact that it doesn’t really make sense it isn’t Christmassy enough. The first viewing of the Christmas ads is usually enough to kick start my Christmas spirit and this didn’t do that for me at all!
     
  11. nheather

    nheather
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    Yes I understood it entirely - apologies in advance for my lack of political correctness - meant in jest

    Mixed race family - MILFs that shop at John Lewis like BBC.


    On a serious note, it is okay (not as good as previous JL adverts) but I prefer the M&S one - got to be very good to beat PB.


    Cheers,

    Nigel
     
    Last edited: Nov 10, 2017
  12. InvisibleDuncan

    InvisibleDuncan
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    As long as Lily Allen isn't involved, I'll be happy.
     
  13. scarty16

    scarty16
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    My point is that the monster under the bed was causing the issues in the first place, all he had to do was just bugger off and leave the kid alone. He wasn't afraid of the dark until the monster showed up.
     
  14. Sonic67

    Sonic67
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    Wasn't the monster a construction of the child's imagination?

    The child was afraid of the dark or monsters or just not sleeping. The child created the monster. The child learned to be friends with his monster. Then the child had a gift. You can pretend it was from the monster or in reality his mom bought it but pretends she didn't.

    Regardless the child has the pretty lights and now sleeps.
     
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  15. scarty16

    scarty16
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  16. amd mad

    amd mad
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    A French director and no sex/death?
     
  17. Astaroth

    Astaroth
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    Usual standard from the Mirror... why wouldn't the monster he imagines is under the bed be the monster he has already drawn? Obviously to the kid the monster carried him to bed after he fell asleep rather than autopilot having him walk himself back when half asleep (just as you fall asleep ontop of the duvet but awake under it, its not the sandman tucking you in). Likewise the bed moves as the monster crawls under it - just as my bed used to as it sailed the high seas as a pirate ship.
     
  18. leamspaceman

    leamspaceman
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    giphy.gif
     
  19. RiceRocket

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    No way that was a £7m budget
     
  20. Sonic67

    Sonic67
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    1. Moz is a figment of the child's imagination. He imagines the monster, he draws the monster, he then sees the monster. Of course the monster looks like the drawing, the child imagined him.

    2. No problems with that either. Kids like certain things and want more of them. He has a fire engine, he likes fire engines, he wants another one. There is no fire engine standard toy.

    3. He might appreciate the gift for a lot of things. He sees it as a loving gift from his fantasy monster so he's happy and sleeps soundly from that.

    4. Unreliable narrator. Maybe The Mirror should watch "Mr Robot" or "A Tale Of Two Sisters." We are seeing things from the kids point of view. Kid is an unreliable narrator.

    Unreliable Narrator - TV Tropes

    5. See 4.

    6. Gift giving, a letter to Santa, family, decorations.
     
    Last edited: Nov 10, 2017
  21. scarty16

    scarty16
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    Only the death of narrative Cinema
     
  22. koeman

    koeman
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    Just another advert
     
  23. Barbs77

    Barbs77
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    Do John lewis sell the night light...
     
  24. Barbs77

    Barbs77
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    Sold out
     

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  25. Ste7en

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    I like it... but I like The Babadook :D

    Not sure what is so hard to figure out about it. Kid is scared of monster under the bed. Monster likes kid and buys him a night light. Kid is no longer scared of monster under the bed. Monster gone.

    But if the monster is only a figment of the child's imagination how did it go to John Lewis? Does JL have a monster farm and are they planting monsters under every child's bed?

    Was there ever a monster in the first place? Is the child a replicant? is it even his dream?

    Isn't Moz the dog of the Clearscore ads?
     
  26. wilbanat

    wilbanat
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    I like it, nice video with a very easy story to follow.
    Good job JL, I still don't shop with them, but like the ads :smashin:
     
  27. When In Rome

    When In Rome
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    Thankfully haven't noticed it. Yet. :(
     
  28. When In Rome

    When In Rome
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    Nope, I believe that one's called Moose. Not that I pay any attention to televisual advertisements you understand.
     
  29. Ste7en

    Ste7en
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    Ah, so it is. Took me months to figure out what the guy was calling t :)
     
  30. When In Rome

    When In Rome
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    We still can't figure why that guy feels the need to check his credit rating every fifteen minutes. Talk about #getalife
     

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