I just got back from Sheffield and went into john lewis looking at new Tv's. I was going to buy one but when I came to mention price matching, they say they dont price match with interenet orders or telephone orders. They only price match with retial shops. I have seen on this forum that people got them to price match with who ever they found cheaper. But I just could not get them to price match this interenet firm called Unbeatable aswell as Empire Direct. How do you all do it???