DIYlady
Prominent Member
Their slogan originated in different times when competition was less fierce and they were only competing against a handful of local stores. Retailers did not deliver all over the country and individuals tended to shop closer to home.
When internet selling first took off we were explicitly told JLP would only match bricks and mortar stores within an x mile radius. From our own experience this was extended but they were still unwilling to match internet only prices.
In recent years, I noticed some small print appear on the in store signs alongside the slogan: “conditions apply”; presumably to comply with advertising standards.
Their real issue has been, in my opinion, that they have been too slow to change. Once internet retailers took off, JLP had no real chance of competing purely on price. At that point they had a reputation for excellent service and that should have been their main focus. Instead they have let their service slip; they’re still decent, but that’s no longer enough. Somehow they need to revive the reputation for excellence or they will go the way of all High Street department stores.
When internet selling first took off we were explicitly told JLP would only match bricks and mortar stores within an x mile radius. From our own experience this was extended but they were still unwilling to match internet only prices.
In recent years, I noticed some small print appear on the in store signs alongside the slogan: “conditions apply”; presumably to comply with advertising standards.
Their real issue has been, in my opinion, that they have been too slow to change. Once internet retailers took off, JLP had no real chance of competing purely on price. At that point they had a reputation for excellent service and that should have been their main focus. Instead they have let their service slip; they’re still decent, but that’s no longer enough. Somehow they need to revive the reputation for excellence or they will go the way of all High Street department stores.