After All, After following the various threads and auditioning re : 42PD3000 i ordered one from John Lewis in Solihull for £2999 inc 5yr warranty on 1 October 2003. Popped into the store this morning and the price has now risen to £3495 inc 5yr warranty. Got the guy to check my order price / status and it is still £2999 with delivery @ 1st week of November. He said that the reason why the price had gone up was due to 'demand'.....i said to him well that's one way of stopping it to which he replied that they haven't had a single order all week whereas prior to the price rise it was between 6-8 a week...! So prospective purchasers be aware that the £3k bargain may no longer exist but if you work it out it still looks competitive with the five year guarantee taken into account.