I've been looking at a 37PX70 today vs a few LCD screens I've spent months worrying about quality of standard free to view on for the girlfriend, and the quality of other standard def material. Well let me tell you I'll not be looking any more - have you seen the amazing quality of SD on Panasonic px70 vs ANY LCD (and I mean right up to £2000+ Sony X2000 bravias, from Regza sets)? I'm sorry but I simply cannot believe people put up with it, it is - a scandal! I could talk all day about why, no coax on shop floors so you can't see before you buy, only showing HD or demo footage etc etc - but I was worrying all this time about spending all that money to take a viewing quality DROP on SD and now my weary mind is totally at rest. I know what I'm buying, I've seen it today, and I am excited as hell without a doubt in my mind. Again, scandalous.