Taken from wotsat news: Carlton and Granada plan to build ITV2 into a new force in UK broadcasting that will take on Sky One for the position of Britain's fourth commercial TV station. The two ITV companies intend to ramp up the investment and promotion of ITV2, as the station starts to register significant audience figures. A spokesman for Granada told The Independent: "We have a growth strategy for ITV2. We'll increase the spin-offs from ITV1, continue to use Champions League football and use it as a second chance to see popular soaps. From next year, ITV2 will show more movies." They have a lot for work to do if you ask me!