It had to happen and predictably they're a few steps behind BBC's iPlayer but ITV have just annonced their VOD service is to hit Android handsets and iPhone.
ITV chief executive Adam Crozier - he gets around - detailed the broadcaster's plans for this year announcing that a dedicated ITV Player app will be released on a "wide range of mobiles and tablets" beginning with Android smartphones and will be followed by an app for iPhone in the third quarter of 2011.
"The continuing volatility in the TV advertising market underlines the need for us to keep firmly focused on our five year Transformation Plan. While we are still in the early stages, the foundations are now being put in place for a more balanced, creatively dynamic and robust business." Adding, "We continued to develop our multiplatform strategy - online performance and distribution improved, with long form video views up 67% to 45m (in the first quarter) and total video views rising by 45% to around 72m. We've been investing in making ITV Player more robust and easier to use, and we're making it available on a wide range of mobiles and tablets starting with Android smartphones within the next few weeks and on the iPhone in Q3."
We guess it's odds-on that an iPad app will soon follow given iPlayer and Channel 4s 4oD services are already available on that platform. We'll update once firm dates are known. Now how's about some HD content?
ITV chief executive Adam Crozier - he gets around - detailed the broadcaster's plans for this year announcing that a dedicated ITV Player app will be released on a "wide range of mobiles and tablets" beginning with Android smartphones and will be followed by an app for iPhone in the third quarter of 2011.
"The continuing volatility in the TV advertising market underlines the need for us to keep firmly focused on our five year Transformation Plan. While we are still in the early stages, the foundations are now being put in place for a more balanced, creatively dynamic and robust business." Adding, "We continued to develop our multiplatform strategy - online performance and distribution improved, with long form video views up 67% to 45m (in the first quarter) and total video views rising by 45% to around 72m. We've been investing in making ITV Player more robust and easier to use, and we're making it available on a wide range of mobiles and tablets starting with Android smartphones within the next few weeks and on the iPhone in Q3."
We guess it's odds-on that an iPad app will soon follow given iPlayer and Channel 4s 4oD services are already available on that platform. We'll update once firm dates are known. Now how's about some HD content?
