Why are the BBC seemingly more advanced and is there a reluctance within ITV to embrace it?

ITV have to be careful with their money ,they have to earn it .
The bbc have a guaranteed income from the government ,ITV have to rely on advertising revenue
Also look at the phone in scams ITV got fined £5.6 million (the maximum they could have been fined was £70 million

) whereas the bbc will get a very small fine (the maximum they can be fined is £250,000

)