Item pricing on Amazon, whats going on?

[lynx]

My mother is looking for some soft drinks so I look on Amazon and find...https://www.amazon.co.uk/Coca-Cola-Diet-Soft-Drink-330ml/dp/B01KZ3Y84K/ref=sr_1_7_0g_morri?crid=19FWRCY1MZVKH&keywords=diet+coke&qid=1640185410&s=grocery&sprefix=diet+coke%2Cgrocery%2C63&sr=1-7

£7.00 £9.69 (£0.29 / count)

FREE same-day delivery on orders over £40.00 with Prime
https://www.amazon.co.uk/Coca-Cola-...=grocery&sprefix=diet+coke,grocery,63&sr=1-7#
In Stock.

So I login to make the purchase and find...https://www.amazon.co.uk/Coca-Cola-Diet-Soft-Drink-330ml/dp/B01KZ3Y84K

New (29) from £14.48 & FREE Delivery

Whats happened and why has the price doubled?
Confused.com

 

[noiseboy72]

It's based upon your delivery location. The price only applies in areas where the delivery offer is available I'm afraid.

 

[lynx]

Simples when you know.

 

[Carbon 60]

If you live close to your mother perhaps you could nip to a local supermarket, buy the cans yourself and take them round - cheapest I found is £8.50 for 30 at Asda.