Is this the beginning of the end?

Loopthrough

Member
Reported today in Business news:


They say it's just going to be 'some' of them (and can't impact the 2021 models), but you know how it went for Toshiba, JVC and Hitachi...

Panasonic has already had Vestel (Turkish) make some of its low end UK/Europe models for a few years now and in Asia/India they often rebadge TCL and Skyworth (Chinese). In the US they tried rebadging Skyworth before quitting altogether.

FYI, JVC TVs at Currys are a mix of Vestel (usually the Fire TVs) and Konka (mostly Android ones) (Chinese).
 
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babator

Active Member
So sounds like LCDs will be outsourced but OLEDs will continue.

The Panasonic TV division future depends if the (hopefully increasing) OLED sales can carry the R&D costs.

Probably the UI, at least, will be Android/Google TV all the way in the future.
 

Loopthrough

Member
So sounds like LCDs will be outsourced but OLEDs will continue.

The Panasonic TV division future depends if the (hopefully increasing) OLED sales can carry the R&D costs.

Probably the UI, at least, will be Android/Google TV all the way in the future.
It suggests the high end models and OLEDs would continue, but likely only in Japan.
Won't impact the 2021 models though.
 

Loopthrough

Member
The article is about Panasonics Asian production and does not mention plans for their Czech assembly plant. Hopefully, high end production will continue there, like in Japan.
They're reviewing the Czech Republic factory as well. Decision expected in early June.
 

PanAmMan

Novice Member
Definitely worrying, can only hope enough buyers are willing to fork out for Panasonic's premium quality and extra features even though the competition is ahead with the latest technology at lower prices.
 

McFang

Standard Member
I think it might be Panasonic that's about to die as a brand.

I did like it as a brand, but years ago found it more difficult to get its products or products that weren't far too expensive.
 

PanAmMan

Novice Member
No, as a longtime leader in the AV branch, the brand will not die, that would be a waste of reputation. The fear is they step back and outsource production.
 

McFang

Standard Member
Do you know what its UK market share is now compared to say 15 years ago? I don't - hence the question. But I remember Panasonic products being quite prevalent in the UK. But, its market presence here in the UK seems to have shrunk considerably.

Last product I managed to purchase was a phone - and I had to get it from France because it hadn't been marketed in the UK.
 

PanAmMan

Novice Member
By looking at the number of posts in the Panasonic group here on avforums they have a strong presence/potential. They are still hanging on, unlike the likes of Toshiba and Hitachi who pulled out of the TV market and licenced their brands. When it comes to quality, I still rate Panasonic highly. It would be sad if they follow Sharp, who still produce higher end TV's for the asian market, but have become a budget brand here. They can make cheap Android sets to keep a market presence, while keeping the premium lines maintaining the brands reputation.
 

Loopthrough

Member
Definitely worrying, can only hope enough buyers are willing to fork out for Panasonic's premium quality and extra features even though the competition is ahead with the latest technology at lower prices.
Lower prices (Chinese, yes). Quality of internal components is different. R&D (HCX etc) is different.

Do you know what its UK market share is now compared to say 15 years ago? I don't - hence the question. But I remember Panasonic products being quite prevalent in the UK. But, its market presence here in the UK seems to have shrunk considerably.

Last product I managed to purchase was a phone - and I had to get it from France because it hadn't been marketed in the UK.
Panasonic has a global market share of 1.8% in TV. Close to 8% when Plasma was around/before the Chinese came to UK/EU/US.

They are still huge in many other categories from batteries in EVs, industrial products (used in many fields), broadcast/pro AV, etc, etc.

By looking at the number of posts in the Panasonic group here on avforums they have a strong presence/potential. They are still hanging on, unlike the likes of Toshiba and Hitachi who pulled out of the TV market and licenced their brands. When it comes to quality, I still rate Panasonic highly. It would be sad if they follow Sharp, who still produce higher end TV's for the asian market, but have become a budget brand here. They can make cheap Android sets to keep a market presence, while keeping the premium lines maintaining the brands reputation.
Sharp is planning on bringing high end models back to the UK and Europe. Maybe US. What you're seeing on the market is the last of the UMC designed TVs. Sharp (with Foxconn) has its brand back and will gradually redesign/reintroduce its own models.

I still can't believe Toshiba pulled the plug so quickly. They were always a very popular UK brand and manufactured in the UK right up until 2010/11.
 

Ekko Star

Distinguished Member
This is generally another nail into Panasonic's overall declining TV business. They don't seem to be interested long term and that has become apparent for a while. I can't see them being around in the business for too much longer. The niche top end areas are probably unsustainable and they have been off the boil for quite some time.

Vestel was probably not the best move for Panasonic.

TCL however do make some fantastic value and decent mid-range products. So all in all not a bad deal for TCL. They've been around for some time now and are beginning to break through more globally now. They will probably rebrand products as Panasonic as part the deal.

I suspect Panasonic need the deal more then TCL, but in return TCL will gain more knowledge on higher end TV requirements. This deal sounds all about leveraging the Panasonic brand. Longer term Panasonic will probably exit the manufacturing market as their end game.
 

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