Having thought of buying the JVC LT-32DS6 and the Panasonic TX32LXD500, it seems that I now have a choice of the Sony or the Samsung. All are excellent TVs, and me and the wife prefer the aesthetics of the Sony, but is it really worth more than the Samsung. If there was only a £100 or even £200 in it, we would definitely go with the Sony, but £600 is a big difference, and slices into the aesthetics argument (and I know many like the Samsung). So what do you think! Crazy to go with the Sony, or sane?