I love Sony and because i had a 34" Sony and Panasonic CRTs and gone couple of smaller TVs from Sony, Toshiba, Samsung and Phillips. Sony wins hands down in definition and picture processing. But nowadays i see a lot more Korean brands like LG and Samsung being popular. Yes they are cheaper and yes i heard Samsung 2009 models have some good picture processing. However i still trust Sony engineering and picture processing. I wonder what your thoughts of staying with Sony 2009 Bravias for LCD?